Regardless of their position, experience or the sector they work in, it’s important for employees to be recognised for the right reasons. This workshop is for anyone who wants to define, refine, or increase their personal profile and is determined to make a positive impression, first time and every time.
Help your people develop an authentic identity and make an impact
Within the world of work it’s vital that people are able to speak up and have their message heard - as is the ability to build positive relationships and influence people at all levels, whether they be colleagues or customers. Taking control of how they’re perceived is also a smart move for those who are serious about furthering their career and raising their profile.
This one-day workshop will help your staff develop:
A clear understanding of brands and the importance of developing a personal brand
Clarity on the key aspects of personal branding and ways to apply them to make an impact
The ability to put views and ideas across so that they are heard
Understanding of the ways to build positive working relationships
Greater confidence in their ability to make their desired impact
With topics ranging from corporate brands to business dress codes, making a
positive impact in face, and considering their online life, your employees will walk
away with the tools and confidence to present themselves appropriately in a range of
situations.
Topics covered include:
The power of brands
o Understanding global brands and how they are developed
o The four elements of personal branding and ways to apply them
o Personal branding in the workplace; why and when it’s important
Brand You
o People as brands and the ‘stories’ that personalities tell
o Identifying and describing a unique, authentic and distinct personal
brand
What’s in a brand?
o How to use visual identity to project brand appropriately
o Understanding the psychology of colour
o Practical advice on the murky world of workplace dress codes
What do you want to be known for?
o The importance of standing out in a competitive world
o Assessing current perceptions and building a development plan
Being seen and heard
o Defining ways to make points assertively
o Verbal and non-verbal communication
o Practical activities using assertion as a means of influencing
