Reputation was once simply about what you do, what you say and how you do it.
Now, in today’s ‘always on’, social media-driven world, it’s as much about what others are saying about your values, your tone of voice and how you or your brand reacts to crisis. Because of this, managing reputation through effective public relations has never been more challenging or more important for your return on investment (ROI).
The risks are great for those who fail, but so, too, are the commercial rewards for those who get it right.
Join Reed and our guest speaker, public relations consultant and former BBC journalist, Clarence Mitchell, who will explore how effective communications can not only support your marketing but boost your ROI – while avoiding the pitfalls that can, for the unwary, easily turn a reputational crisis into a disaster.
The agenda
Why reputation matters.
Why consumers and the media react.
What the media expect but don’t often get.
The new communications landscape.
Internal versus external communication.
Getting it wrong and getting it right.
Improving your ROI through effective communication.
This exclusive event will be held at Novotel Reading Centre, so whether you’re a business leader, marketing or media professional, or brand specialist, we’ve tailored this session to help you better understand the complexities of the modern corporate world.
Why attend?
Learn how to leverage effective communication to enhance your marketing efforts and significantly improve your return on investment.
Understand the common pitfalls in public relations and how to avoid them, ensuring a potential reputational crisis does not escalate into a disaster.
Receive actionable advice and practical tips that you can implement immediately to improve communication and marketing strategies.
Connect with other professionals and expand your network, sharing experiences and insights in the field of public relations and marketing.
Don't miss out on this opportunity to learn from one of the best in the industry.
Our speaker
Clarence Mitchell, Founder, Clarence Mitchell Communications
Over the last decade, Clarence has run his own public relations agency offering media handling, media training, public affairs engagement, and crisis and reputation management counsel to a broad mix of corporate, governmental, charitable and personal clients. He has also acted as a senior client adviser for several major network public relations agencies providing strategic and tactical communications counsel across their client lists.
Previously, he has been a government special adviser to a former Cabinet Minister, advising the then Secretary of State for Health and Social Care on media handling, with an emphasis on broadcast strategy.
Prior to that he was Head of the Civil Service unit that provided 24/7 real-time media intelligence to the Prime Minister’s Office, No. 10 Downing Street, the Prime Minister’s Official Spokesman and the No. 10 Press Office.
Before his move into public relations, Clarence was also an on-air national and international broadcast BBC News correspondent and presenter covering breaking news stories around the world, having first began his career in journalism as a local newspaper reporter in North-West London.
Among his personal clients, Clarence acted as public spokesman for the McCann family following the disappearance of their daughter Madeleine from Praia da Luz in Portugal in 2007, going on to represent the family for more than 12 years.
